GILLETTE | NFL
To meet success on or off the field, you've got to be ready – every day.
GILLETTE | NFL DRAFT
This campaign has always been about more than football. But now that fact has come into focus in a universal way with the Covid-19 pandemic. Everyone is adapting and changing together. From rookies to veterans to families across the country, we all are striving together to make every day gameday.
SOCIAL
Congratulations videos were posted when each player was drafted in real time.
